Christina Ho
Communication
Capstone Title
JUST FOR ME(n)
Description of Capstone Project
Advertisements showcase current societal thoughts and when deemed taboo, are seen as improper or unacceptable. Taboo advertising started with fashion brands promoting their products. They create an intense shock value to capture attention. Sex sells! As a society, what does taboo advertising say about us consumers? It is so shocking and memorable that it results in a purchase! Furthermore, “sex sells” can be seen as a form of empowerment for women. Modern culture enables self-expression through sex. Women today are active, desiring subjects who choose to present themselves as sexually liberated. I am presenting a controversial perspective on taboo advertising in which females embrace objectification, through their ability to choose sexual empowerment over sexual commodification. A prominent view is always accepted by society but through this interactive installation, I want you to learn the other side of taboo advertising and decide how far is too far.
