Ivanna Hreshchuk

Ivanna Hreshchuk

Communication

Description of Capstone Project

The topic I am exploring for my final capstone is developing and creating a visual identity/voice of Sapa, Vietnam. I am exploring Vietnamese culture/traditions to ultimately create more awareness of the people of Sapa and their surroundings. The research question I aim to address is: How can I promote a cultural identity through branding and product design inspired from the people of Sapa, Vietnam?