Jesyka Parla

Jesyka Parla


Capstone Title


Description of Capstone project

My Capstone Project, FLOURISH, challenges the conventional ways of branding chemical-free cosmetics. This project aims to study the ways in which typical cosmetics brands choose to market their lines of natural cosmetics products, and looks at how millennial consumers interpret these brands. By taking feedback from secondary sources as well as consumer focus groups, FLOURISH exhibits characteristics of a chemical-free cosmetics brand that would be widely accepted by consumers in the 18-34 years age range. Through both a Brand Strategy and Ad Campaign FLOURISH will communicate the future of cosmetics.